Tiffany launched WeChat mini-program pop-up stores to sell special editions of products for 520 and Chinese valentine’s day holidays in 2019. We tracked our followers’ behavior & purchasing journey within the WeChat mini program. Social CRM, data analysis and segmentation, allowed us to retarget interested followers, increasing their likelihood to purchase which contributed meaningfully to sales.
Services Provided:
- Digital
- Social Media
- Mini Program
- E-commerce
- Social Ad Buy
- Social CRM
