IWC Le Petite Prince Pilot’s Watch WeChat Campaign

Le Petite Prince 1

Le Petite Prince 2

IWC Pilot’s Watch released a limited edition, cobranding with Le Petite Prince. To coincide with Le Petite Prince movie premier in Beijing for bigger buzz in China, we launched a WeChat H5 mini site specifically for the Le Petite Prince Pilot’s Watch, inviting visitors to explore different planets, meet new people, and experience a journey through the story of Le Petite Prince.

Services Provided:

Digital
Social Media
WeChat
Mini Site
H5
Campaign

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