Premium Italian menswear brand Slowear was entering China market and needed a strategy to earn awareness in the market We proposed working with key fashion/lifestyle/travel influencers to drive buzz and create awareness.

To seize the opportunity of Milan fashion week, we invited three top tier influencers to visit Slowear flagship store in Milan and the factory in Venice. They shared the brand experience and story on social media, encouraging the reader to follow Slowear WeChat/Weibo OA. The campaign helped to generate buzz and attracted new followers on social platforms, generated first impression awareness, and consumer trust in the Chinese market.