意大利高端男装品牌 Slowear 刚刚进入中国市场，需要一套量身定制的传播策略来打开知名度。Resonance 建议与头部的时尚/生活方式/旅游博主合作，将社交平台的声量向品牌引导，创造品牌知名度。 趁着米兰时装周举行的这个机会，我们邀请了三位头部博主参观了 Slowear 米兰旗舰店和威尼斯工厂。他们在社交媒体上分享了整个行程的经历和故事，并鼓励粉丝关注 Slowear 的官方微信/微博账号。此次营销活动有助于 Slowear ...
浪凡委托 Resonance 邀请相关的 KOL 参加“对话:浪凡130年”艺术展的开幕，通过他们的影响力扩大展览的知名度。 凭借过去合作积累的良好关系，Resonance 邀请到了诸多微博和小红书的KOL参加了展览开幕活动。他们分享现场的精彩体验，吸引自己的粉丝前往参观。此外，Resonance 还与多家媒体合作，以时尚新闻的角度报道此次展览，最大限度地提高在微博上的曝光率。凭借 10 个 ...
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