Drawing on the similarities in audience profiles between Star Alliance and Tesla, we created a joint promotional campaign that highlighted the Star Alliance Circle travel program in tandem with Tesla’s High-Value International Travel (HVIT) program. Our campaign illustrated how Star Alliance Circle and HVIT could work together to create the ultimate travel experience taking the traveler seamlessly from the sky to the ground.

Resonance designed an easy-to-use interactive H5 minisite for netizens to learn the benefits from Star Alliance and Tesla in Circle Pacific travel scenarios and purchase a Circle Pacific traveling package. We increased awareness of the package while also capturing data regarding the travel habits, needs, and wants of our target audience. Furthermore, we capitalized on our partnership with Jaykan, a seasoned travel blogger on Douyin and Weibo, in order to drive greater awareness of the campaign.