TUMI CNY Red Packet WeChat Campaign

TUMI CNY

TUMI celebrates Chinese New Year 2020 through a collaboration with a well-known Los Angeles-based illustrator, Victo Ngai.

Launched with a TUMI official WeChat account post to bring awareness to the audiences so they can screenshot the new year prophecy for good luck, we added a customized red packet with Victo Ngai’s illustration for audiences to send greetings during the holiday.

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浪凡委托 Resonance 邀请相关的 KOL 参加“对话:浪凡130年”艺术展的开幕，通过他们的影响力扩大展览的知名度。凭借过去合作积累的良好关系，Resonance 邀请到了诸多微博和小红书的KOL参加了展览开幕活动。他们分享现场的精彩体验，吸引自己的粉丝前往参观。此外，Resonance 还与多家媒体合作，以时尚新闻的角度报道此次展览，最大限度地提高在微博上的曝光率。凭借 10 个 ...

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